Wagering Advertising Complaints see another Annual Decline
The number of complaints against the Australia Association of National Advertisers Wagering Code has again decreased with AANA data revealing complaints against the Code were only 0.45 % of all advertising complaints handled by the advertising body across the latest review period.
The continuing decline in the volume of Wagering Code complaints follows a positive review on the effectiveness of restrictions on gambling advertising during live sporting events, introduced with industry support in 2018 by the Australian Communications and Media Authority. ACMA’s latest annual report states:
“[ACMA] monitoring activities indicate that the government’s policy to protect children from gambling ads in live sport between 5 am and 8.30 pm has been effective on broadcasting platforms… broadcasters are following the rules, with a marked decrease in the volume of gambling ads from the start of pre-game shows to the end of post-game shows.”
The AANA Wagering Code specifically applies to advertising for wagering products and services provided by licensed operators in Australia, including all RWA members, and covers betting on events including horse racing, greyhound racing, and sporting events. The Wagering Code does not cover advertising for casino games or electronic gaming machines, lotto and lottery products, although other non-specific AANA Codes may apply to these products.